This great video from Second Road talks about what I see as Strategy…not a series of Gant charts and action steps, but powerful storytelling. He says “The future gets shaped by the power of argument” and that these arguments can create a “community of action, based on belief.”

Which is why I wanted the 5th phase of design taught at the Design gym to be a Storytelling phase (we call it Distill). You have to do the groundwork, but without a powerful story, nothing gets done…no one believes.

process

believeme_book

And of course, Get storied really sparked my thinking on all of this, ages ago. If you haven’t checked them out, do so. Michael really brings home the power of story.